Why Email Marketing Works
- Email marketing is predicted to return an incredible $43.52 for every dollar spent in 2009. That’s a fantastic ratio. (Source: DMA)
- It’s cost effective - There are no printing costs, no postage costs and you can get your message delivered for a few cents per recipient.
- It’s immediate - Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.
- It’s relevant - Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behavior (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.
- It’s completely measurable - More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.
- Emails are a great way to keep your company name in front of your customers.
- You can personalize emails to suit the particular interests of that customer, instead of sending a generic brochure.
- You only pay for people you are actually sending to, instead of shot-gunning out to the world at large.
We can either add an email newsletter sign up form to your existing web site or develop a web site for you and add the form.
Our email newsletter service includes the following:
- HTML Newsletter Design - appears like a web page in the recipient's email program
- Text Version of Newsletter for those who do not want or cannot receive HTML
- Testing in the most popular email programs before final delivery
- Access to Recipient Activity reports including who opened the email, who clicked on links, when email newsletters were read, etc.
- A copy of your HTML newsletter on your web site for those who would rather read it on the web or are unable to read it in an email.
Call us today at 814-580-0548 or email us and ask how to get started.